Kelly Simpson
Ux Ui Designer @Hack For La
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WORK HISTORY
Ux Ui Designer @Hack For La
Los Angeles, CA, US
Los Angeles’ Transportation Demand Management (TDM) Calculator
EDUCATION
Fashion Institute of Technology
BFA, Fashion Design
Polimoda, Florence, Italy
Fashion/Apparel Design
Springboard
UI/UX Design Career Track Certificate
ABOUT KELLY SIMPSON
I’m a multidisciplinary designer whose experience designing physical products in fashion and home shapes my perspective on building thoughtful, scalable digital experiences.After leading design innovation and private-label launches for national retailers, I now design digital products grounded in human-centered research and systems thinking. My background in physical product development informs how I approach structure, constraints, and long-term scalability in digital environments.I specialize in translating emerging cultural, material, and technological signals into forward-thinking concepts, leading cross-functional teams from concept to prototype, and designing systems that bridge physical and digital experiences.Currently completing Springboard’s UX/UI program, I focus on user research, wireframing, prototyping, and usability testing. My work explores inclusive design, personalized discovery, and creating seamless experiences that balance storytelling with data-driven insight.I thrive where innovation, design, and culture intersect, shaping products that anticipate where audiences are headed next.View my portfolio at kellymsimpson.comTechnical Skills: User Research | Wireframing | Prototyping | Usability Testing | Information Architecture | Figma | Adobe CC
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