Kelly Loreto
Senior Director/VP, Brand & Integrated Marketing
- Role
- Brand Marketing Consultant at Kelly Loreto Consulting
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Kelly Loreto
Cross-functional brand marketing leader with an omnichannel mindset and experience scaling premium consumer brands across fashion, lifestyle, and wellness. I’ve held leadership roles across Brand, Creative and Digital Marketing. I specialize in brand strategy, go-to-market planning, creative strategy, integrated campaigns, and partnerships that drive both relevance and revenue. My strength is blending storytelling with structure, connecting product, audience and culture, grounded in experience leading marketing teams at companies like Vuori, Vitamin A (Swim/Apparel), and Nixon (Watches/Acc).Highlights: One of three marketing leaders (alongside VP Ecom & Creative Director) to scale Vuori over 3x in annual revenue and headcount, and $4B to $5.5B valuation through full-funnel brand campaigns, creative strategy and a 3,500+ multi-tier partnership program. Led a full rebrand and 95% eComm growth at Vitamin A. At Nixon, helped grow the brand 150% and expand into 80+ countries during digital transformation.Hands-on experience across design (adobe cc, figma, asana) and marketing platforms (klaviyo, shopify, Tribe, GRIN, LTK, Shopmy, Google & Meta Ads Manager)
Experience
Brand Marketing Consultant
Apr 2025 — Present
Helping premium DTC fashion, beauty and wellness brands scale through strategy that connects product, brand, and audience. I develop brand positioning, storytelling, and partnerships that drive relevance and revenue. I deliver creative briefs and integrated marketing plans across paid, owned, and earned channels, optimizing to meet business goals-Brand Strategy, Positioning & Messaging-Integrated Marketing Campaigns & Go-to-Market Planning-Content, Influencer, PR, Partnerships & Experiential Strategy-Product Marketing & Global Marketing Ops-Storytelling that Builds Equity & Drives Performance-Marketing Strategy Across Key & International MarketsClients in: Fashion, Beauty and Floral
Education
San Diego State University
Bachelor of Arts (B.A.) in Communications, Advertising/Journalism
University of the Arts London
Certificate, Furniture Design and Manufacturing
UC San Diego Extended Studies
Certificate, Web Design
Harvard Business School Online
Certificate, Digital Marketing Strategy
2025 — 2025
Skills
- Advertising
- Traffic Management
- Adobe Illustrator
- Project Planning
- Social Media Marketing
- Social Media
- Creative Direction
- Concept Development
- Art Direction
- Adobe Creative Suite
- Print Management
- Fashion
- Branding
- Content Marketing
- Project Management
- Marketing
- Packaging
- Content Strategy
- Marketing Strategy
- Photoshop
- Woodworking
- Graphic Design
- Branding & Identity
- Photography
- Brand Development
- Illustrator
- Indesign
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