Kelly Linthicum

Experience

1. Pr and Influencer Manager

   At Home Group Inc.

   Jan 2023 — Present

   Lead influencer strategy and reporting for diverse campaigns, managing 100+ influencers, including high-profile partners such as Jonathan Bennett (2M followers), executing a holiday campaign generating 20M+ views and positive ROAS-Launched and led At Home’s ambassador program, overseeing 40+ influencers and 3,800 content deliverables while driving affiliate revenue and increasing brand visibility-Manage $2.5MM social media team budget, optimizing spend across multiple platforms to drive engagement, traffic and ROI-Lead paid social media initiatives across Meta and TikTok for both owned and influencer channels, ensuring effective ad placements and audience targeting-Manage relationships with influencer agencies and platforms, continually refining processes and improving the platform roadmap for enhanced performance-Collaborate with strategy, merchandising, and cross-channel marketing partners to prioritize product integration and ensure consistent brand messaging-Partner with cross-functional teams to ensure strong influencer integration in brand campaigns, ensuring maximum usage of content-Work closely with social media associates to develop content strategies and surprise-and-delight initiatives aimed at maximizing reach and boosting product virality.

Education

• Texas Tech University

  Bachelor of Arts (B.A.), Public Relations

  2010 — 2014

• College of Media & Communication, Texas Tech University

  Bachelor's degree, Public Relations

  2010 — 2014

Skills

• Social Media Marketing
• Newsletters
• Public Relations
• Media Relations
• Event Planning
• Marketing Communications
• Sprinklr
• Social Networking
• Social Media Measurement
• Hootsuite
• Ap Style
• Writing
• Advertising
• Marketing
• Strategic Communications
• Blogging