Kelly Allen

About Kelly Allen

Words I live by: Embrace uniqueness. Serve with empathy. Lead with integrity. Communicate…

Experience

1. Vice President, Marketing and Communications

   Empath Health

   Jan 2015 — Present · Clearwater, FL, US

   Manage all brand strategy and communications for Empath Health and its 18 healthcare affiliate organizations and service lines. This encompasses the strategic use of earned, paid and owned media and included successful major rebranding initiatives for these organizations. Lead end-to-end operations of Empath Health Marcom department and an award-winning team of writers, editors, designers, photographers, content producers, web designers, production and operations staff and an onsite print shop. Manage new market expansion by developing and driving overall Marcom planning. Responsible for promoting company’s awareness, establishing brand reputation and helping grow revenue by idealizing and executing marketing campaigns. Advise CEO and C-Suite executives on public relations initiatives and marketing recommendations. Manage all crisis-communications planning and execution. Deploy multifaceted marketing campaigns to accelerate marketing and communication efforts, including television, OTT, print, search engine marketing (SEM), search engine optimization (SEO), digital display and pre-roll, social media strategy, event participation and earned media. Key accomplishments to-date- Increased new website visitors by 44%, page views by 204%, and pages per session by 123%- implemented processes to manage 49% increase in project requests- 3-month campaign for parent company to expand to a new market, resulting in increasing new website visitors by 303%, page views by 580% and pages per session by 77%- Boosted parent company brand awareness by 26%- Strategized and increased media coverage from 7 annual stories in 2013 to 137 stories in 2021 with ad value of $568K.