Kelly Laffey

About Kelly Laffey

I’m a strategic communications leader with over 15 years of experience and a passion for crafting clear, impactful messaging that drives engagement and results. I lead successful campaigns and strategic initiatives for internal and external audiences in the health space. With a background in storytelling, journalism, and audience-forward communications, I craft compelling brand messages and guide projects through all phases of development.

Experience

1. Lead Communications Specialist

   EmblemHealth

   Feb 2024 — Present · New York, NY, US

   Led end-to-end member and provider communications for large-scale City of New York health plan initiatives, including the New York City Employees PPO (NYCE PPO) plan rollout which impacted members and launched on 1/1/26. Developed and executed comprehensive communication strategies across print, digital, web, email, and in-person channels, ensuring clarity, compliance, and a member-first experience. Coordinate with internal and external stakeholders which included the City of New York and our partner UnitedHealthcare to develop strategic communication recommendations based on evolving plan details, calls to customer service and member and provider feedback.

Education

• Columbia University

  Master of Science (MS), Executive Program in Strategic Communications

  2015 — 2016

• Wake Forest University

  BA, political science, journalism

  2006 — 2010

• Wake Forest University

  Bachelor's degree

  2006 — 2010

Skills

• Incopy
• Project Management
• Journalism
• Interviews
• Storytelling
• Marketing Communications
• Facebook
• Public Relations
• Copy Editing
• Marketing
• Proofreading
• Media Relations
• PR
• Magazines
• Microsoft Office
• Blogging
• Adobe Photoshop
• Publishing
• Editing
• Press Releases
• SEO
• Ap Style
• Wordpress
• Indesign
• Social Media
• Editorial