Kelly Kral

About Kelly Kral

With over 10 years of industry experience and a lifelong love for design, I bring a keen eye for color, a talent for typography, and a penchant for teamwork to every project. I enjoy collaborating and making sure every detail is right. I’ve been lucky enough to work on some awesome brands like Michaels Arts & Crafts, Pizza Hut, and Ibotta (just to name a few), while sharpening my skills in art direction, brainstorming big ideas, managing teams, and everything in between. When I’m not designing (yes, even in my downtime), I’m probably curled up with a book, playing the piano, binge-watching my favorite shows, or doodling on my iPad.Portfolio:

Experience

1. Senior Art Director

   Agency Creative

   May 2025 — Present · Addison, TX, US

   Lead brand strategy and creative development across multiple client accounts, delivering integrated campaigns spanning paid media, organic social, branding, and marketing collateral• Drive concepting and visual direction for logos, campaign systems, and multi-channel executions for brands including Ideal Dental, Liberty Burger, AEG Vision, Gillespie’s Tavern and more• Partner cross-functionally with Account, Strategy, and Digital teams to translate business objectives into clear, compelling creative• Mentor designers through feedback, art direction, and workflow guidance to elevate craft and consistency• Establish and refine creative processes to improve efficiency, clarity, and team collaboration

Education

• Louisiana State University

  Bachelor of Fine Arts (BFA), Graphic Design

  2010 — 2014

• Louisiana State University

  Bachelor of Arts, Graphic Design

Skills

• After Effects
• Motion Graphics
• Photoshop
• Packaging
• Animation
• Typography
• Art
• Adobe Creative Suite
• Premiere Pro
• Dreamweaver
• Illustrator
• Indesign
• Magazine Layout Design
• Graphic Design
• Art Direction
• Maya
• Microsoft Office
• Photography
• Logo Design