Kelly Jo Horton
Head of Lifecycle Marketing Ops @ Atlassian | Primetime Engineering Emmy Recipient | Adventurer
- Role
- Advisor at Prota Ventures
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kelly Jo Horton
Results-oriented marketing and technology leader with an unusual blend of business strategy, marketing technology and digital transformation experience spanning decades. Known for driving outcomes and accountability through developing collaborative, expert teams with the talent and tool sets to predict and meet the needs of business partners at scale.B2C and B2B marketing & technology experience. Areas of expertise include: Building cross-functional relationships across business units, managing disparate teams, agile methodology, multi-touch attribution, data hygiene, data visualization, platform integrations, compliance (GDPR, CASL, etc.) and delivering solutions that scale and accelerate engagement and revenue growth.My technical superpower is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. Adept at sifting through big data to find the quantitative and qualitative story behind a successful (or not so successful) marketing campaign.Ideation and implementation for social media marketing campaigns for Lionsgate (Hunger Games, One for the Money, Cabin in the Woods, Madea’s Witness Protection, and more), Fox (Taken 2), Universal Music Group (multiple artists), Molson Coors, L’Oreal, Warner Brothers, Carbonite and others.‣ 50••••19/2020, 2,(),(). ‣ 2010 \"Outstanding Achievement in Engineering Development\" for the Showtime live-events boxing sports interactive TV application. Joint Emmy for Ensequence and Showtime.‣ Blue Ribbon Panel judge in the Primetime Emmy Awards for Interactive Media nominees: 2011, 2012, 2013, 2014. ‣ Blue Ribbon Panel judge for the College Television Awards (Non-Fiction, Reality, Scripted Series, Documentary and Comedy categories): 2017, 2018, 2021.‣ Active voting member of the Academy of Television Arts & Sciences, Emerging Media Peer Group. Active voting member of SAG/AFTRA.Digital Marketing | Digital Strategy | Marketing Operations | Compliance | MOPs | B2C | B2B | Agile | RevOps | MarTech Strategy
Experience
Advisor
Mar 2021 — Present
Prota is a network of entrepreneurs and investors who ideate, validate, create, grow, and fund businesses providing software, tangible goods, and/or services. We individually and corporately strive to find the intersection between what we love, what we’re good at, what we can get paid for, and what the world needs.Ikigai () is a Japanese concept that means \"a reason for being.\"
Education
San Diego State University
Bachelor of Arts - BA, Journalism with an emphasis in Advertising
University of New Hampshire
Bachelor’s Degree, Journalism: Law of Mass Media
Skills
- Analytics
- Demand Generation
- Interactive Marketing
- Online Advertising
- Management
- Strategy
- Social Media Marketing
- Software as a Service (Saas)
- Digital Marketing
- Marketing Automation
- Project Management
- Martech
- Strategic Partnerships
- Digital Media
- Program Management
- Enterprise Software
- Css
- Statistical Data Analysis
- Integrated Marketing
- Blogging
- Lead Generation
- Leadership
- B2c Marketing
- Start-Ups
- Creative Direction
- Saas
- Salesforce.com
- Copywriting
- Digital Strategy
- Html
- Crm
- Email Marketing
- Predictive Analytics
- B2b Marketing
- Product Management
- Mobile Marketing
- Marketing
- Marketing Operations
- Public Speaking
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