Kelly Fischer

About Kelly Fischer

I lead a multi-disciplinary team of researchers, analysts, and insights leaders who are bringing the voice of the consumer to the center of decision-making at Nike. I accidentally discovered consumer insights at the beginning of my Nike career, when I realized there was a field where I could combine my quantitative skillset with my natural interest in understanding how people think and feel. Since then, I\'ve been helping Nike become an organization the leverages the power of survey research and the voice of the consumer at scale. Today, my team helps Nike listen to survey data and feedback from millions of consumers all over the globe and is developing new and innovative ways to help Nike\'s executive leadership team keep listening to the voice of the athlete. To date, we have saved Nike millions of dollars by finding creative ways to drive cost efficiency in our work so we can bring the voices of more consumers to our leaders every day. Our work has influenced decisions from Nike CX and membership strategy to footwear and apparel design and creation.

Experience

1. Senior Director, Quantitative Research Voc

   Nike

   Mar 2024 — Present · Portland, OR, US

   Lead the global COE for quantitative research and VOC at Nike and a team of research, insights, and analytics professionals. Scope includes Nike\'s global VOC program, custom market research, establishing global tracker programs, and developing and scaling agile quantitative research capabilities across the organization while driving cost efficiency and improving research consistency. Leverage structured and unstructured data to surface insights and support consumer-centric decision-making for sport, marketplace, and competitive analytics teams across the organization.

Education

• Willamette University MBA

  MBA, Accounting, Finance

  2008 — 2010

• UW Foster School of Business

  Certificate in Accounting, Intermediate Accounting, Tax, Audit, Cost Accounting

  2009 — 2009

• University of Oregon

  BS, Robert D. Clark Honors College, Mathematics, Political Science, Business, Philosophy

  2003 — 2007

Skills

• Financial Analysis
• Accounting
• Auditing
• Banking
• Valuation
• Data Analysis
• Tax
• Financial Accounting
• Financial Modeling
• Cost Accounting
• Analysis
• Leadership
• Financial Reporting
• Management