Kelly Orear Heida

About Kelly Orear Heida

I\'m an experienced leader in product marketing, growth marketing, and performance marketing. I have developed and grown brand presence and revenue using paid media, PPC, social media, ABM, email, conference, and events. My background spans education, technology, and non-profit industries in B2B, B2C, B2B2C, and subscription/membership-based revenue models. I bring a proven record of global management leading team members across career levels, and pride myself on consensus building and collaborating to drive success.

Experience

1. Paid Media Consultant

   Curate Partners

   Aug 2025 — Present

   Led a comprehensive cross-channel paid media audit for a technology company, delivering strategic recommendations that improved efficiency by 16% and increased sales by 13% in two quartersDeveloped and presented a robust testing and optimization roadmap, including scalable frameworks for campaign growth, budget forecasting, scaling, and KPI modeling.Designed a full-funnel ABM LinkedIn strategy, defining target audience, messaging, and cross-channel integrated campaign structure including email nurture, case studies, and website.Skills: Paid Media Strategy, Scaling and Efficiency

Education

• Pepperdine University

  BA, Public Relations, Religion

  2002 — 2007

Skills

• Budgets
• Community Outreach
• Social Networking
• Social Media Marketing
• Blogging
• Customer Service
• Leadership
• Marketing
• Social Media
• Email Marketing
• Event Management
• Educational Publishing
• Strategic Planning
• Web Content
• Management
• Journals
• Public Relations
• Academic Publishing
• Publishing
• Web Content Management
• Event Planning
• Online Marketing
• Newsletters
• Promotions
• Direct Marketing
• Project Management
• Editing
• Volunteer Management
• Marketing Communications
• Facebook