Kelly Gottfried

About Kelly Gottfried

I’m a global executive with 20+ years of commercial experience leading large…

Experience

1. Chief Marketing Officer

   Covetrus

   Jun 2023 — Present

   Covetrus®is a global animal-health company dedicated to empowering veterinary practices. We combine products, services, and technology into a single platform that connects our customers to the solutions and insights they need to grow. As the company’s first Chief Marketing Officer, accountable to build and lead a new, modern, and unified marketing organization and create a culture of inclusion, collaboration and innovation. Responsible for building a compelling value proposition for Covetrus® that resonates with customers, employees and key stakeholders building brand love, customer loyalty and long-term sustainable growth. Unlocking new, strategic growth opportunities and creating customer-inspired holistic solutions through a unique combination of capabilities and offerings across the Covetrus® portfolio.

Education

• Harvard Business School Executive Education

  Executive Leadership

• Duke University - The Fuqua School of Business

  Master of Business Administration (MBA)

• Penn State University

  Bachelor of Science - BS, Psychology - Business

Skills

• Product Marketing
• Analytics
• Global Marketing
• Iri
• Fmcg
• Market Research
• Forecasting
• Cross-Functional Team Leadership
• Market Analysis
• Product Launch
• Positioning
• Marketing Strategy
• Integrated Marketing
• Consumer Marketing
• Marketing Research
• Digital Marketing
• Marketing
• Marketing Communications
• Project Management
• Strategic Planning
• Consumer Insight
• Competitive Analysis
• Business Strategy
• Shopper Marketing
• Segmentation
• Customer Insight
• Management
• Leadership
• Brand Development
• Brand Management
• Medical Devices
• Commercialization
• Business Planning
• Competitive Intelligence
• Budgets
• Marketing Management
• Product Management
• Brand Architecture
• Market Planning
• Pharmaceutical Sales