Kelly Nagle

About Kelly Nagle

As a product marketing enthusiast, I drive awareness and acquisition through data-driven go-to-market strategies. I\'m passionate about crafting campaign narratives that generate buzz, optimize engagement, and deliver measurable product growth.In my current role, I work globally with product management, sales, training and PR teams to lead product launches and drive strategic marketing initiatives. I work with Siemens software users to highlight success stories that showcase the transformative power of Siemens digital twin technologies, demonstrating real-world impact and operational improvement.My experience spans an array of industries, but I specialize in launching bold campaigns for Siemens digital manufacturing solutions, specifically NX CAM (computer-aided manufacturing) software and the Tecnomatix portfolio, which consists of software for modeling, simulating, and optimizing industrial production processes.Using the latest digital marketing technologies, I execute campaigns using meaningful data. The end result? Elevating product awareness while maximizing conversions at an exceptional ROI.

Experience

1. Digital Marketing Manager

   Siemens Digital Industries Software

   Apr 2022 — Present · Charlotte, NC, US

   Drive a diverse range of global go-to-market programs, including social media campaigns, webinars, product videos, and trade shows• Lead the creation of high-quality content for social platforms, websites, and blogs to enhance brand visibility and product awareness• Enhance the current decision-making approach toward SaaS B2B purchasing and design a framework for guided selling and conversion• Utilize SEO/SEM, email, social media, and display advertising campaigns for lead generation• Integrate new technologies into marketing processes to optimize the buyer journey• Develop and refine market segmentation to reach target audience using database marketing • Develop acquisition strategies to maximize awareness among early adopters through various digital channels• Measure and report the performance of all digital marketing campaigns to ensure data-driven decisions and campaign optimization• Demonstrate SEO skills to drive quality organic traffic, enhance website visibility, and improve online presence• Create persuasive content that highlights the product\'s USP, ultimately leading to increased product usage and customer satisfaction

Education

• Miami University

  Bachelor of Arts - BA, Strategic Communications and Business Management

  2014 — 2018

Skills

• Event Planning
• Event Management
• Social Media
• Advertising
• Marketing