Kelly Barrett
Marketing & Brand Strategist | 15+ Years Driving Scalable Growth for Global Brands | CX, Insight-Driven Strategy, Integrated Campaigns
- Role
- Growth Marketing Manager at Nordstrom
- Location
- Corona del Mar, CA, US
- LinkedIn followers
- 500 followers
About Kelly Barrett
Senior brand and marketing strategist with 16+ years of experience shaping brand direction, driving revenue, and leading high-performing teams across retail, automotive, entertainment, biotech, and digital-first industries. Expert at turning complex insights into simple, actionable strategies that accelerate growth, elevate customer engagement, and strengthen brand equity. Recognized for uniting cross-functional partners around clear business goals, balancing creativity with commercial impact, and delivering strategies that perform.CORE CAPABILITIES:• Brand Strategy & Marketing (Digital & Traditional)• Campaign Development• Consumer & Cultural Insights (Qualitative/Quantitative)• Account & Project Management• Cross-Functional Leadership • Executive, Client & Stakeholder Relationships• Personalization & AI-Driven CX• Measurement, KPIs & Reporting Analysis• Data-Driven Optimization & UX Testing• Partner Strategy, New Business DevelopmentTECHNICAL SKILLS:• CRM & Growth: Salesforce, Hubspot, Marketo, Optimizely, Active Campaign.• Paid Media: Meta Ads Manager, Google Ads, SEO.• Project Mgmt: Asana, Jira, Trello, Monday, Airtable.• Data: Tableau, Google Analytics, Pixel, Amplitude, Power BI, Reporting Analysis.• UX: Figma, User & A/B Testing, Site Mapping.• eComm: Shopify, Magento, Zendesk. • Design: Figma, Invision, Adobe.• Communications: Corporate Messaging, B2B, B2C, Social, Email, Media Relations, PR.• Utility: MS Office, Keynote, Google Docs.
Experience
Growth Marketing Manager
Nov 2024 — Present
Drive +12% YoY growth by transforming customer insights into actionable business strategies, event-driven activations, and cross-brand initiatives that elevate engagement and drive sustained incremental sales.• Build cross-functional GTM playbooks that unify sales, marketing, and product partners (Skims, Nike, beauty), improving funnel efficiency and category performance across regions.• Implement AI-driven personalization within CRM systems, enhancing conversation, retention, and CLV.• Partner with senior leadership to define regional strategy, leading activations that deepened brand loyalty and delivered measurable commercial returns.• Establish performance frameworks and executive dashboards to align marketing KPIs with business outcomes, improving agility and decision-making.
Education
University of Amsterdam
Bachelor of Science, Communications and Media
2009 — 2009
California State University, Fullerton
Graduate Certificate, User Experience and Customer-Centered Design
2015 — 2016
University of Southern California
Bachelor of Arts - BA, Communication and Media Studies
2006 — 2010
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