Kelly Fox Charles

About Kelly Fox Charles

As a Strategic Merchandising and Category Growth Leader, I bring deep experience scaling complex product portfolios and building high-impact, data-driven strategies across consumer-facing brands—including AKIRA and Victoria’s Secret. My specialty lies in turning legacy merchandising processes into modern, data-backed systems like pre-season planning models, dashboards, and built SKU frameworks that scale with the business and drive faster, smarter product decisions.Throughout my career, I have led cross-functional teams to develop systems that tie together merchandising, planning, product strategy, enabling smarter forecasting, faster GTM execution, and deeper customer segmentation. My analytical skills have driven nine-figure category growth and sustainable margin expansion, while laying the groundwork for more agile, insight-led business decisions.Now, I am focused on bringing this operational and product strategy expertise into modern, tech-forward environments, partnering with teams building commerce platforms, digital tools, and consumer experiences at scale. Whether optimizing assortments or redesigning lifecycle frameworks, I thrive in translating complexity into clarity and vision into results: Scaled $240M flagship category through targeted SKU optimization and customer segmentation. Closed 7-year gap with AKIRA’s first product calendar, boosting full-price sales +20 pts. Led full Denim category rebrand—standardized fits, introduced proprietary trims, and launched trend-driven, web-first styles—driving 75% YoY sales growth and elevating brand perception. Launched AKIRA’s first multi-tone “Shades of Nude” undergarment line, achieving 100% sell-through in 6 weeks and establishing a new evergreen category.Let’s connect if you\'re building something bold at the intersection of product, systems, and growth. Email: k••••••••@gmail.com: Bachelor of Science, Business Administration – Marketing, Fashion and Retail Studies Minor : Product Strategy | Category Growth | Scalable Frameworks | Lifecycle Optimization | Consumer Experience | Digital Merchandising | Data-Driven Decision Making | Product Operations | Assortment Planning | Agile Execution | Cross-Functional Leadership | Forecasting | Customer Segmentation | Platform Thinking | GTM Strategy

Experience

1. Strategic Sourcing Project Manager

   McMaster-Carr

   Jan 2026 — Present · Chicago, IL, US

Education

• The Ohio State University Fisher College of Business

  Bachelor of Science Business Administration, Marketing