Kelly Fiddner

Experience

1. Business Owner

   Fiddner & Co. Smart Marketing

   Dec 2018 — Present · Tulsa, OK, US

   For nearly two decades, I’ve worked for clients on the west coast, east coast, and lots of places in between. My background includes managing marketing departments on the client side and client marketing efforts on the agency side within a variety of industries that quite literally range from A to Z and include advertising agencies, truck and auto, beef jerky, casino and gaming, construction power tools, financial services (credit unions), fitness gear, healthcare systems/hospital/urgent care, horse racing, jean company, mortgage lending, outdoor retailer, petroleum corporation, QSR/fast casual restaurants, television network (ESPN/ABC), and a zoo, to name a few. I have a strategic mindset but can move quickly into tactical thinking to develop effective action plans. The areas in which I’ve gained deep and broad expertise include brand and client management, copywriting, content strategy, creative campaign development, digital marketing, event planning, media buying, product marketing, public relations, social media marketing, and strategic marketing communications. Developing smart marketing plans and campaigns is something I’ve done on both sides of this business and I’ve gained valuable insights into each one’s perspective. Whether it’s creating an annual strategic plan with lots of moving parts, evaluating marketing department’s resources and/or strategies or launching a new product or service, one thing I’ve learned is that every client comes with a unique set of challenges and there is no universal silver bullet. I want to work with credit unions and owners of small to medium-sized businesses to help them move their marketing forward by creating mindful messaging and strategies that connect with audiences.

Education

• University of Tulsa

  Music, French

  1986 — 1988

• Oklahoma State University

  B.A., Journalism/Advertising

  1989 — 1991