Kelly Elliot

About Kelly Elliot

Accomplished marketing professional with 20+ years of experience bridging healthcare innovation and market growth. I\'ve built my career translating complex healthcare technology into compelling value propositions while driving strategic B2B marketing initiatives that transform care delivery.My expertise spans demand generation, marketing operations, and strategic planning for high-growth technology companies, most notably in the healthcare industry. Throughout my career, I\'ve excelled at aligning marketing initiatives with business objectives—taking concepts from ideation to successful execution with a focus on measurable outcomes.I\'m an analytical, revenue-focused leader known for building high-performing teams that connect innovation with market needs. By fostering strong cross-functional relationships and leveraging data-driven insights, I create marketing frameworks that consistently deliver exceptional business value and accelerate revenue growth.My passion lies in developing forward-thinking marketing strategies that 1) directly contribute to revenue growth, 2) help achieve strategic revenue targets, and 3) support our sales team\'s efforts—all while effectively communicating the value of complex healthcare solutions.Marketing Strategy · Lead Framework Development · Lead Generation · Demand Generation · Prospect Acquisition · Customer Marketing · Channel Marketing · Account-Based Marketing · Marketing Analytics · Trade shows, Events & Seminars · Nurturing · Inbound · Marketing Automation · CRM · Account Development · Advertising · SEO / SEM

Experience

1. Director of Marketing

   Mobile Heartbeat

   Apr 2022 — Present · Waltham, MA, US

   As a strategic marketing leader, I have consistently driven impactful results across multiple areas. I achieved a 30% revenue contribution from marketing programs, surpassing lead-generation and pipeline goals. I manage a high-performing, cross-functional team responsible for digital strategy, content development, and performance reporting, ensuring alignment and efficiency across initiatives. I lead brand strategy by integrating competitive intelligence to guide a comprehensive website overhaul and shape external messaging, positioning the brand effectively within a competitive market. In collaboration with internal teams and third-party agencies, I’ve launched and positioned new products, using competitive analysis to ensure differentiation from competitors. Additionally, I track and report on key performance indicators (KPIs), including leads per quarter, pipeline contribution, and marketing-sourced revenue, while incorporating competitor benchmarking to continuously optimize performance and inform future strategies.

Education

• Humber College

  Post-Graduate Certificate, Public Relations

• Trent University

  BA, Communications

Skills

• Eloqua
• Salesforce.com
• Campaign Strategies
• Events
• Marketing Communications
• Marketing Strategy
• Email Marketing
• Event Planning
• Public Relations
• Public Sector
• Healthcare Industry
• Product Marketing
• Aprimo
• Partner Programs
• Channel Partners
• Demand Generation
• Marketing Automation
• Messaging
• Marketing
• Leadership
• Account Management
• Enterprise Software
• Saas
• Direct Marketing
• Direct Sales
• Competitive Analysis
• Integrated Marketing
• Lead Generation
• Program Management
• Direct Mail
• Trade Shows
• Crm
• Customer Relationship Management (Crm)