Kellye A. Moran

About Kellye A. Moran

My name is Kellye Moran and I\'ve been working in journalism, digital marketing, public relations, and social production for more than 10 years. Recently, I\'ve transitioned to legal marketing innovation. In this role, I\'ve had the opportunity to collaborate with numerous teams to build business visibility, elevate brand awareness, increase social media engagement, and optimize digital capabilities. My professional portfolio encompasses email marketing, pay-per-click advertising,#socialmedia marketing, blogging, public relations, media management, brand management, project management, and traditional #marketing. As my career in digital marketing progresses, my deep knowledge of strategy and processes will connect many audiences across numerous digital channels.#LetsConnect along the way!

Experience

1. Global Digital Marketer

   Vinson & Elkins

   Mar 2021 — Present

   Create and distribute dynamic media content for various platforms including website, social media, video, audiograms, and traditional collateral to market the Firm’s brand.Primary Duties and Responsibilities• Help facilitate the firm’s brand and content across the digital landscape, to include all owned web properties, social media channels and digital content partnerships.• Support the planning, production and maintenance of all firm digital content across a variety of platforms. Contribute to the collaborative content planning process, suggesting campaign hashtags, post content, trending relevant topics, and best-practice peer examples.• Maintain the firm’s external websites by updating content daily with a focus on SEO and audience engagement. Collaborate across departments to create and update content that enhances the firm’s online presence in the areas of thought leadership, recruitment and service offerings. • Maintain and grow firm social media channels by sharing approved content that drives engagement and web traffic. Format and schedule posts using the firm’s social media management tool. Monitor inbound messages and mentions for engagement opportunities. Suggest social media activity that extends the life of our digital content and our brand awareness.

Education

• Texas Southern University

  Bachelor's degree in Mass Communications, Public Relations, Advertising, and Applied Communication, Public Relations and Brand Managemment

  2008 — 2013

• Texas Southern University

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

Skills

• Press Releases
• Healthcare
• Public Relations
• Microsoft Office
• Hospitals
• Editing
• Leadership
• Clinical Research
• Event Management
• Research
• Facebook
• Customer Service
• Event Planning
• Public Speaking
• Social Media Marketing
• Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Strategic Planning
• Training
• Social Media
• Healthcare Management
• Social Networking