Kelly Grassi

About Kelly Grassi

Senior Consumer & Marketing Research Insights leader with 15+ years of experience driving growth for CPG and healthcare brands through consumer insights, market analytics, and data-driven strategy. Expertise in primary research, consumer segmentation, innovation strategy and forecasting, brand positioning, and marketing effectiveness, leveraging POS data (Nielsen/Circana), consumer panels, and qualitative and quantitative research to inform business decisions. Proven ability to partner with Marketing, Innovation, Sales, Category, and R&D teams to translate insights into brand growth, product innovation, and portfolio strategy.

Experience

1. Us Consumer Insights Lead - Cough, Cold, & Flu

   Haleon

   Dec 2022 — Present · Warren, NJ, US

   Lead consumer and market insights for a $225M OTC cold portfolio (Robitussin, Theraflu, Advil Cold), synthesizing POS, panel, and primary research to shape brand strategy, innovation, advertising, and retailer growth plans. • Partner cross-functionally with Brand, Innovation, R&D, Shopper, Sales, and Category teams to translate complex data into executive-ready recommendations that guide portfolio strategy and global product launches.

Education

• SupAgro Montpellier, France

  Study Abroad

  2008 — 2008

• Michigan State University

  Marketing, Specialization in Graphic Design and Advertising

  2007 — 2011

Skills

• Project Management
• Data Visualization
• Target Marketing
• Market Research
• Management Consulting
• Teamwork
• Communication Skills
• Analytics
• Leadership
• Organization
• Analysis
• Segmentation
• Forecasting
• Client Consulting
• Marketing Research
• Microsoft Office
• Sales
• Manage Client Relationships
• Graphic Design
• Strategy
• Management
• Adobe Creative Suite
• Marketing