Kelly Dillon Davis
Senior Director of Guest Engagement @Lowes Foods
Signup · Get unlimited contacts
WORK HISTORY
Senior Director of Guest Engagement @Lowes Foods
Responsible for PR, Social Media, and Grassroots Marketing. Manage a diverse portfolio of sponsorships including College Athletics (UNC-Chapel Hill, NC State, Clemson, University of South Carolina, and Appalachian State), Marbles Children\'s Museum, Euphoria Wine & Food Festival, Brewgaloo beer festival, Merlefest, and Minor League Baseball (Durham Bulls, Winston-Salem Dash, Columbia Fireflies, and Hickory Crawdads). Lead local social media strategy for 74 store-specific pages. Work with external agencies and internal designers on content. Currently implementing a new Customer Data Platform as part of our guest insights program to assist with CRM targeting and behavioral and psychographic segmentation. Oversee Community Table program with a slate of daily in-store events to support marketing initiatives.
EDUCATION
Wake Forest University
B.A., Economics, Communications
Wake Forest University School of Business
MBA
The University of North Carolina at Chapel Hill
Master's degree, Digital Communication
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.