Kelly Dillon Davis
- Role
- Senior Director of Guest Engagement at Lowes Foods
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Guest Engagement
Feb 2015 — Present
Responsible for PR, Social Media, and Grassroots Marketing. Manage a diverse portfolio of sponsorships including College Athletics (UNC-Chapel Hill, NC State, Clemson, University of South Carolina, and Appalachian State), Marbles Children\'s Museum, Euphoria Wine & Food Festival, Brewgaloo beer festival, Merlefest, and Minor League Baseball (Durham Bulls, Winston-Salem Dash, Columbia Fireflies, and Hickory Crawdads). Lead local social media strategy for 74 store-specific pages. Work with external agencies and internal designers on content. Currently implementing a new Customer Data Platform as part of our guest insights program to assist with CRM targeting and behavioral and psychographic segmentation. Oversee Community Table program with a slate of daily in-store events to support marketing initiatives.
Education
Wake Forest University
B.A., Economics, Communications
1985 — 1989
Wake Forest University School of Business
MBA
2000 — 2002
The University of North Carolina at Chapel Hill
Master's degree, Digital Communication
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