Kelly Craig
Digital Marketing Specialist at NDT Global
- Role
- Digital Marketing Specialist at NDT Global
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kelly Craig
Digital Marketing Specialist specializing in social media marketing, content marketing…
Experience
Digital Marketing Specialist
Jan 2022 — Present · Houston, TX, US
Collaborate with a global marketing team to drive company-wide objectives and revenue growth by producing marketing content that highlights thought leadership, industry expertise, and cutting-edge technology- Plan and execute web, email, social media, and advertising campaigns, enhancing our digital footprint across platforms- Measure and analyze digital marketing performance, leveraging insights to optimize spend, improve ROI, and ensure achievement of business goals- Lead the HubSpot-Salesforce integration, automating the lead management process for enhanced efficiency and real-time reporting, contributing to a clearer view of marketing\'s impact- Collaborate with the sales team to improve communication and alignment between marketing and sales, with a focus on ensuring timely updates on lead conversions to optimize the effectiveness of marketing efforts. Identifying areas for improvement in lead management to support more accurate tracking of marketing-driven revenue- Oversee the end-to-end management of webinars, including content creation, landing page development, hosting, and promotion, while collaborating closely with subject matter experts (SMEs) worldwide to drive engagement and lead generation.
Education
Kingwood High School
High School Diploma
2008 — 2012
University of Houston
Bachelor of Arts (B.A.), Advertising
2014 — 2016
University of Houston, C.T. Bauer College of Business
Master of Science - MS, Marketing
Lone Star College
Associate's Degree, Liberal Arts and Sciences/Liberal Studies
2012 — 2014
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