Kelly Ciochetto

About Kelly Ciochetto

Senior omnichannel sales leader with 20+ years of experience driving growth and transforming CPG and consumer healthcare brands across retail, Amazon, DTC, and clinical channels. I have a proven track record of energizing teams, shaping transformative strategies, and delivering results in both Fortune 500 and private equity-backed organizations. From adding Amazon to retail-focused brands to integrating retail and Amazon channels with DTC offerings, I meet consumers on their unique journeys and resolve channel conflict to unlock new opportunities. I turn complex challenges into lasting success with a collaborative, agile approach.I have expanded brands, pioneered go-to-market strategies, and built lasting customer partnerships throughout my career. My entrepreneurial spirit and creative problem-solving have consistently driven breakthrough results and measurable business growth.I earn stakeholder trust by developing actionable strategies that balance ambition with realism. My approachable leadership style unites teams, creating environments where people feel valued and empowered to excel. I am passionate about leading organizations to embrace change, capture new opportunities, and shape the future of consumer health.Drive omnichannel sales and revenue growthSkilled in strategic growth, cross-channel management, and high-impact decisionsBuild collaborative, high-performing teams and deliver world-class sales resultsCultivate alignment and drive results through exceptional communication and negotiationBring advanced leadership, analytical, and problem-solving skills to complex business challengesForge strong, authentic relationshipsChampion data-driven, innovative strategiesLead commercial transformation to unlock sustainable growthThrive in consumer health and broader CPG environments • Strategic Sales Leadership (E-Commerce and Brick and Mortar) • Business Development & Growth • Omnichannel Sales & Channel Management (Retail, Amazon, and DTC) • Revenue & P&L Management • Negotiation & Deal-Making • Change Management • Innovation & New Product Launches • Team Building & Talent Development • Relationship Building & Stakeholder Engagement • Data-Driven Decision Making & Market Insights • Sales Analytics & Forecasting • Digital Sales Transformation • Communication & InfluenceCONTACT: K••••••••@gmail.com

Experience

1. Head of Consumer Sales & Go-to-market Strategy

   Myriad Genetics

   May 2024 — Present · Philadelphia, PA, US

   SneakPeek is Myriad’s first consumer-led commercial initiative. The role demands converting clinical genomics expertise into scalable, data-driven consumer strategies. Built SneakPeek\'s commercial foundation, leading growth plans and national partnerships across retail, online, Amazon, DTC, and clinical channels. Expanded national retail distribution from to doors (Walgreens, CVS, Walmart). Supported the SneakPeek rebrand initiative, framing and prioritizing product claims and optimizing packaging for both retail shelf and online sales to better align with consumer motivations and enhance product information. Strengthened operations by engaging external experts in retail, analytics, and Amazon to drive results without increasing headcount. Optimized Amazon operations, achieving the brand\'s strongest Prime Day performance. Introduced enterprise reporting, streamlined S & OP, and refined inventory management. Developed business case recommendations to prioritize ultrasound studios as the clinical channel growth driver, identifying meaningful product positioning and sales tools to accelerate growth and deliver sustained performance. Foster a high-performing, inclusive culture by mentoring and coaching, strengthening leadership capabilities, and accelerating results during transition. Serve as a senior commercial and consumer business advisor to executive leadership and as a member of the Women\'s Health Leadership Team, contributing to organizational strategy and cross-functional initiatives.

Education

• Saint Joseph's University

  Bachelor of Science (BS), Food Marketing

  1993 — 1997

• Harvard Business School

  The Future of Commerce Program , Semester One (Advanced Leadership Series)

Skills

• Direct Store Delivery
• Food Industry
• Brand Management
• Grocery
• Trade Marketing
• Consumer Products
• National Accounts
• Forecasting
• Fmcg
• Competitive Analysis
• Food
• Key Account Development
• Sales Operations
• Iri
• Fast-Moving Consumer Goods (Fmcg)
• Key Account Management