Jeemin Choi
Hands-on Growth Marketer
- Role
- Marketing Event Manager at Cupbop
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Jeemin Choi
I majored in Marketing at BYU-Idaho, building a strong foundation in data-driven…
Experience
Marketing Event Manager
Apr 2025 — Present · Draper, UT, US
Developed and implemented high-impact experiential marketing campaigns, including Cupbop Day, Grand Opening, and seasonal celebrations such as Halloween, Christmas, and School Partnership events. Integrated new product launches and interactive experiences to increase consumer trial, boost in-store traffic, and strengthen long-term customer loyalty. Consistently delivered innovative cultural activations that elevated brand perception and contributed to measurable sales growth- Directed the planning and execution of Utah\'s largest Korean cultural event, the BOPSIM Korean Festival, hosted at the University of Utah. Attracted over attendees and secured sponsorships with 20+ major Korean F&B brands (such as Nongshim, Lotte, CJ, Otoki, Wang, Binggrae, and Mixsoon) and government institutions. Managed full-cycle event operations including logistics, vendor coordination, and promotional strategy - while leading a team of 150+ trained volunteers to ensure flawless execution and sponsor satisfaction- Designed and delivered comprehensive marketing training manuals and presentations for new franchise owners, providing strategic guidance on Cupbop\'s brand positioning, local store marketing, and community engagement initiatives. Enhanced franchise performance, brand consistency, and market readiness through data-driven coaching and standardized best practices.
Education
Brigham Young University - Idaho
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
2021
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