Kelly Carrión

Senior Manager, Media & External Affairs @Uncommon Schools

New York, NY, US

I help lead the strategic planning and execution of social media and content initiatives that amplify our organization’s mission and values- Manage and mentor a team of 6 social media managers overseeing 20 accounts across LinkedIn, Instagram, Facebook (Meta), and X- Oversee and approve daily content, create comprehensive social media toolkits, and guide trend research to keep the team agile and up-to-date- Conduct bi-weekly planning sessions and provide support with boosting budgets and campaign strategy- Design custom graphics, write engaging copy, and capture high-quality photos and videos for use across platforms- Cover organizational events in real time—shooting, editing, and publishing content live to boost engagement and visibility- Maintain daily communication with stakeholders and program leads to stay aligned on messaging priorities and content needs- Train staff on best practices and how to use social media as a tool to elevate their work and connect with audiences- Lead monthly social media meetings focused on analytics, performance metrics, and industry trends- Regularly visit schools to uncover powerful stories that reflect and elevate the organization’s mission

Boston University

Bachelor's Degree

Columbia University - Graduate School of Journalism

Master's degree