Kelly Cannizzaro

About Kelly Cannizzaro

Forge Strategic Partnerships, Align Sales & Marketing Efforts, & Drive Sustainable Business Growth through Customer-Focused Solutions Out of the box thinker| Straight forward & transparent |Ultimate team player|Forever learner

Experience

1. Market Strategy and Intelligence Manager

   Henkel

   Jun 2019 — Present

   Gathered and analyzed research related to consumers, industries, and competitors that steered SBU strategy on a global scale. • Identified emerging market opportunities through trends monitoring and analysis that actively tracked and monitored global market trends in ecommerce packaging and development of sustainable materials that increased capability to be first to market with critical sustainable materials and help customers maintain compliance with increasing sustainability regulations. • Conducted VOC exercises to precisely define customer needs and preferences to steer product and service enhancements, enabling greater value to customers. • Managed multiple external market research projects, including VOC with in-depth analysis of target markets resulting in critical market intelligence that allowed increase of market share in target markets. • Supported go-to-market strategy planning annually with detailed market insights and trends analysis that enabled upper management to make critical business planning decisions, leading to increased revenue and profit year over year. • Optimized flow of information throughout Global SBU by creating information sharing processes and central repositories resulting in decreased duplication and increased resource allocation efficiency; reduced redundancy and waste 75%. • Sought out and identified internal information resources and tools and negotiated a win-win sharing that resulted in a $200K plus annual market intelligence budget savings for SBU. • Curated collection of market intelligence SaaS tools through assessment and onboarding of external providers, satisfying increasing market intelligence needs of global SBU. • Researched and created business cases for onboarding new product tools, growing market intelligence budget $10K to $125K in a 4-year period. • Collaborated with PD, Sales, Marketing, and other key stakeholders, aligning market development efforts and executing overall business objectives.

Education

• Monmouth University

  Master of Business Administration - MBA

• Monmouth University

  Bachelor of Science - BS

  2017 — 2019