Kelly Canepa
SVP of Product | Partnerships & Strategy Leader | AI & SaaS | GTM
- Role
- SVP of Product Management at Entrata
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kelly Canepa
I build strategic partnerships and growth initiatives that expand market reach and unlock new revenue streams. With a background in product strategy and two decades in SaaS, I’ve worked at the intersection of product, go-to-market, and external partnerships, aligning internal teams with external stakeholders to deliver measurable business outcomes. My work has included identifying and developing strategic partnerships, leading cross-functional initiatives, and shaping partnership-driven growth strategies in rapidly evolving environments.NOTABLE PARNERSHIPS: Experian, Equifax, Plaid, Nova Credit, Mastercard, Embrace Pet HealthSPECIALTIES Partnerships & Strategy Leader | GTM & Ecosystem Growth | Driving Revenue & Market Expansion | SaaS & AIDomain experience in revenue management/pricing, background screening, online applications, eSignature, document management, fraud detection, and identity verification.
Experience
SVP of Product Management
Sep 2020 — Present
Education
Southern Methodist University
Non-Professional General Studies (Undergraduate)
The University of Texas at Arlington
Bachelor of Arts - BA, Communication Technology
Skills
- Salesforce.com
- Multi-Family Property Management
- Strategic Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- Lead Generation
- Product Optimization
- Saas
- Creative Problem Solving
- Software as a Service (Saas)
- Business Development
- Customer Product Training
- Business Strategy
- Account Management
- Revenue Analysis
- Property & Casualty Insurance
- Solution Selling
- Presentation Development
- Leadership
- Technical Writing
- Business Process Improvement
- Contract Negotiation
- Direct Sales
- Public Speaking
- Agile Methodologies
- Sales Management
- Marketing
- Management
- Project Management
- Regulatory Compliance
- Technical Support
- Agile & Waterfall Methodologies
- Business Analysis
- Strategy
- Software Development Life Cycle (Sdlc)
- Background Checks
- Revenue Management
- Product Management
- Sales
- Sales Operations
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