Kelly Begeny

About Kelly Begeny

Transforming complex tech solutions into compelling market narratives that drive results | 10+ Years Product Marketing Leadership | 5+ Years Cybersecurity ExpertiseI craft strategic stories that connect products to customers and empower sales teams to exceed targets. With over a decade of product marketing experience, including five years specializing in cybersecurity solutions, I\'ve developed a reputation for excellence in four core areas:Content Strategy & Writing: I transform technical capabilities into powerful narratives that resonate with decision-makers. My content strategies have consistently delivered higher engagement rates and quality leads, including campaigns that increased Office 365 app adoption by 150% through the Microsoft Cloud CSP Tier 1 program.Go-to-Market Excellence: I architect comprehensive GTM campaigns that align cross-functional teams around cohesive messaging and execution strategies. My approach combines deep market analysis with creative execution to ensure products launch with maximum impact and sustained momentum.Sales Enablement:I empower sales teams with the tools and training they need to communicate value effectively. By developing battle cards, playbooks, and objection handlers that address real customer concerns, I help shorten sales cycles and improve win rates.Product Positioning:I develop clear, differentiated positioning that helps products stand out in crowded markets. By emphasizing unique value propositions and aligning them with customer pain points, I help organizations capture market share and build lasting competitive advantages.Throughout my career, I\'ve thrived in collaborative environments where I can partner with product, engineering, and sales teams to deliver exceptional customer value. I\'m particularly passionate about cybersecurity solutions that protect organizations in an increasingly complex threat landscape.I\'m always interested in connecting with fellow marketing professionals, cybersecurity experts, and organizations looking to elevate their product marketing strategies.

Experience

1. Product Marketing Manager

   Fortra

   Jul 2025 — Present · Tampa, FL, US

Education

• St. Petersburg College

  Bachelor of Applied Science (B.A.Sc.), Management and Organizational Leadership, Marketing

  2017 — 2022

• University of Central Florida

  Liberal Arts and Sciences, General Studies and Humanities

  1999 — 2002

• Full Sail University

  Associate of Science (A.S.), Film/Video and Photographic Arts

  2002 — 2003

Skills

• Cloud Computing
• Lead Generation
• Social Media Marketing
• Team Leadership
• Microsoft Excel
• Marketing
• Product Management
• Video Production
• Video
• Team Building
• Account Management
• Chyron
• Avid Media Composer
• Facebook
• Illustrator
• SEO
• Purchasing
• Editing
• Social Networking
• Product Development
• Digital Media
• Product Lifecycle Management
• Web Design
• Photography
• Event Planning
• Business Development
• Television
• Html
• Advertising
• Web Analytics
• Video Editing
• Photoshop
• Broadcast
• New Business Development
• Marketing Strategy
• Online Advertising
• Microsoft Office
• Sales
• Email Marketing
• Cold Calling