Kelly Avina
Senior Director of Product Management @Catchpoint
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WORK HISTORY
Senior Director of Product Management @Catchpoint
Lead product strategy for a multi-product observability platform serving 300+ enterprise customersPartner with engineering, sales, marketing, and customer success leadership to align product investments with business priorities and customer needsDrive coordination across a portfolio of products, ensuring consistency in roadmap planning, execution, and platform experienceSupport post-acquisition product integration efforts, helping unify product direction while maintaining continuity for enterprise customersFocus on building a strong product management function through improved processes, prioritization frameworks, and team development
EDUCATION
Product School
Product Management
St. Phillips College
Associates, Public Relations
SKILLS
ABOUT KELLY AVINA
Product leader with 12+ years of experience building and scaling enterprise SaaS platforms. Currently a Senior Director of Product Management, leading strategy for a global observability platform serving 300+ enterprise customers. I partner closely with executive leadership and cross-functional teams to align a multi-product portfolio with business priorities—balancing platform investments, customer needs, and commercial outcomes. My work focuses on bringing structure and clarity to product decision-making, including prioritization frameworks, roadmap discipline, and consistent execution across teams. My experience spans platform evolution, post-acquisition integration, and product-led growth, with an emphasis on expanding platform capabilities while maintaining reliability and continuity for enterprise customers. I’m particularly effective in environments where product strategy must operate across multiple products, stakeholders, and constraints - translating broad company objectives into focused, executable product direction.
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