Kelly Arnold
Social Media Manager @Wolfgang, Llc
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WORK HISTORY
Social Media Manager @Wolfgang, Llc
Los Angeles, CA, US
Lead social strategy, creative direction, and copywriting across a portfolio of high-profile client and agency brands including Teremana Tequila, Johnston & Murphy, Jägermeister, Wolfgang LA, and additional lifestyle, beverage, and culture-driven brands- Own end-to-end social creative development from cultural insight and positioning through concepting, scripting, and platform-native execution- Translate cultural trends, audience behavior, and platform signals into social-first ideas that drive engagement, relevance, and growth- Write and edit copy across all social formats including captions, supers, scripts, and paid and organic executions-Oversee community management for Teremana Tequila, managing daily engagement, audience interaction, and real-time brand voice- Partner closely with strategy, production, and client teams to align social creative with broader marketing objectives and campaign goals- Shape the creative vision for Wolfgang LA’s owned social channels, showcasing agency culture, thinking, and creative output- Provide creative leadership and strategic support across social and social-adjacent brand campaigns, ensuring consistency, quality, and cultural credibility
EDUCATION
Azusa Pacific University
Bachelor of Arts - BA
Orange Lutheran High School
High School Diploma
ABOUT KELLY ARNOLD
I’ve collaborated on creative and social work for major brands including Netflix, Diageo, WarnerMedia, Amazon, TikTok, Cash App, Disney, and Microsoft, to name a few, contributing across campaigns, content, and digital initiatives.Today, I lead social strategy, creative direction, and copywriting for brands such as Teremana Tequila, Johnston & Murphy, and Jägermeister, with a clear focus on how brands show up authentically and consistently across platforms. I have a strong understanding of internet culture, platform behavior, and how audiences actually engage with content in real time.I’m a social girly through and through. I’m constantly tracking trends before they peak, breaking down why things work, and translating that insight into creative that feels native, intentional, and brand-right. My approach blends cultural fluency with strategic thinking, using performance signals and storytelling to guide creative decisions.I work closely with cross-functional teams to align social with broader marketing goals. Whether I’m leading social creative, supporting larger brand campaigns, or managing ongoing community engagement, my focus is always on clarity, relevance, and making work people genuinely want to engage with.
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