Kelly Arduz

About Kelly Arduz

Hi, I’m Kelly, a marketing leader who believes the best growth strategies start with listening. I’m people‑first (as both a leader and marketer) and passionate about building strategies, teams, and customer experiences rooted in empathy and measurable impact.With 15+ years in B2C digital and performance marketing, I’ve led full‑funnel integrated campaigns across paid media, content and lifecycle marketing, and UX, while staying close to execution so strategy and performance stay deeply connected. I thrive in both fast‑moving startups and highly regulated enterprise environments across finance and insurance, giving me the ability to scale efficiently and navigate complexity in organizations of any size. I’m known for fostering collaborative, high‑trust cultures and partnering cross‑functionally to elevate customer experiences and improve ROI. One of my strengths (I\'ve been told it\'s one of my superpowers) is adaptability. I step in wherever needed, take on new responsibilities quickly, and bring structure to ambiguity. I have a strong track record of building scalable systems, driving growth, and guiding teams through change. Let’s connect!

Experience

1. Director, Lifecycle Marketing & Growth

   eHealth, Inc.

   Jan 2026 — Present · Austin, TX, US

   Lead end-to-end lifecycle and growth strategy across acquisition, onboarding, retention, renewal, and loyalty for a large, regulated B2C insurance broker. Own integrated lifecycle content, performance media, audience strategy, and engagement programs that drive customer growth and long-term value.Partner cross-functionally with creative, media, product, sales, analytics, legal, and compliance teams to deliver scalable, compliant, and high-impact customer experiences. Build and lead teams, driving test-and-learn experimentation, and translate audience insights into measurable business outcomes across the full customer journey.

Education

• Nova Southeastern University

  Master, Business Administration

  2008 — 2012

• St. Thomas University

  Bachelor of Arts, Communications

  2003 — 2007

Skills

• Social Media Measurement
• Social Media Marketing
• Microsoft Excel
• Sugarcrm
• Surveymonkey
• Salesforce.com
• Constant Contact
• Marketing Strategy
• Google Adwords
• Blogging
• Marketing Automation
• Press Releases
• Newsletters
• PR Newswire
• Operations Management
• Google Analytics
• Lotus Notes
• Blog Development
• Inbound Marketing
• Salesforce
• Hubspot
• Corporate Blogging
• Retargeting
• Marketing
• Web Marketing
• Content Marketing
• Online Marketing
• Blogging Software
• Excel
• Notary Public
• Ppc
• Social Media
• Wordstream
• SEO
• Adroll
• Google Webmaster Tools
• Blog Management
• Email Marketing
• Quickbooks
• Microsoft Office