Kelly A. Meyers

About Kelly A. Meyers

I\'m a creative strategist, content marketer, and business leader with global experience in marketing, social media, branded content, mobile products, and digital media. I\'m driven by a passion for understanding the evolving consumer culture and a fascination with how technology and new communication channels can help make emotional and functional connections with brands and services- Over seven years of experience as a strategist and content marketer in the digital and social landscape- Experience with brands in retail, consumer goods, food & beverage, fashion, and beauty- Responsible for overseeing multiple major brands while managing a team operating over 25 social media accounts on behalf of clients with multiple strategies and objectives- Strong problem-solving and critical-thinking skills allowing me to apply my passion for audience insights and business challenges into actionable, on-budget, and impactful digital and social content strategies- In-depth experience in working with third party vendors, partners, agencies, and media companies to develop integrated 360 campaigns and evergreen strategies for different brand needs- Entrepreneurial-spirit and passion for consumer insights and the use of digital data to find new opportunities- Experience in using social listening to develop new product innovations and make strategic pricing promotion decisions that fulfill untapped audience demand- An organized and solution-driven methodology has enabled me to define and implement successful plans and processes that meet a variety of restrictions and needs of different brands, budgets, and teams- Passionate about sharing thought leadership and trendscape of digital audiences with internal and external communities- Enthusiastic and experienced in running brand workshops across disciplines, speaking at conferences, and participating in expert panel discussions for various companies and organizations.

Experience

1. Vice President, Strategy

   Frida

   Apr 2020 — Present · Miami, FL, US

Education

• University of Oregon

  Bachelor of Science

• University of Oregon

  Bachelor of Science (B.S.)

Skills

• Digital Strategy
• Consumer Insight
• Online Advertising
• Analytics
• Social Media
• Marketing
• SEO
• Community Management
• Product Development
• Search Engine Optimization (SEO)
• Account Planning
• Brand Development
• Social Media Marketing
• Web Analytics
• Strategic Planning
• Integrated Marketing
• Strategic Partnerships
• Digital Marketing
• Keynote
• Interactive Advertising
• Adobe Creative Suite
• Digital Media
• Strategy
• Advertising
• Creative Strategy
• Marketing Communications
• Brand Management
• Social Analytics
• Market Research
• Content Strategy
• Marketing Strategy