Kellyann Dinoff

About Kellyann Dinoff

Actively accepting projects. inbox me with your marketing strategy, content & project…

Experience

1. President

   Sonance Communications

   Oct 2007 — Present

   EXPERTISE• Strategic planning and development of integrated marketing plans for clients of varying sizes and industries, including: technology, communications, retail, professional services, biotechnology and publishing. Special expertise in start-ups, newly launched and repositioned products and services.• Development and refinement of branding and messaging through the creation of effective communications pieces that reinforce brand identity and voice across all channels, including: websites, social media and online advertising; print collateral and advertising; articles, newsletters and white papers; and channel, consumer and internal communications.• Leading public relations efforts with a special expertise in creating and promoting thought leaders, subject experts and executives.• Development and leadership of channel marketing programs including strategic partners, distributors, e-commerce sites and affiliate marketing programs.• Significant expertise in working with start-ups or companies seeking to reposition or revitalize a business unit, product or service.NOTABLE ACCOMPLISHMENTS• Launched channel marketing program for online learning company that resulted in 100% year over year growth in sales revenue, 100% growth in social media audience and engagement, and significant growth of partner channel in numbers and global reach.• Developed and implemented integrated marketing plan for software manufacturer and newly launched channel program resulting in 300% sales growth quarter over quarter and recruitment of over 300 new resellers.• Increased online sales by 100% in less than 6 months for software manufacturer.• Led the marketing efforts of a start-up technology magazine that successfully grew circulation by over 350% in less than 2 years.

Education

• Ithaca College

  BS, Communications

  1989 — 1993

Skills

• Interactive Marketing
• Copywriting
• Relationship Marketing
• Brand Architecture
• Social Media
• Market Planning
• B2b Marketing
• Integrated Marketing
• Social Marketing
• Content Development
• Brand Awareness
• Lead Generation
• Content Strategy
• Mobile Marketing
• Digital Marketing
• Digital Strategy
• Corporate Branding
• Strategic Partnerships
• Social Media Marketing
• Email Marketing
• Marketing Communications
• Advertising
• Creative Direction
• Marketing Management
• Marketing
• Blogging
• Google Adwords
• Public Relations
• Start-Ups
• Direct Marketing
• Marketing Strategy
• Strategy
• Management
• Strategic Planning
• Online Marketing
• Online Advertising