Kelly Anderson
Marketing Director | Growth & Brand Strategist | Demand Generation | Financial Services | Energy | Team Leadership
- Role
- Marketing and Advertising Manager at SEG
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kelly Anderson
Accomplished marketing leader with 15+ years of experience driving growth, demand generation, and brand transformation across the energy and financial services sectors. Recognized for building and scaling marketing engines from the ground up, crafting integrated content strategies, and leading high-impact digital and direct marketing multi-channel campaigns that accelerate revenue and market positioning.At Electriq Power, built the marketing function from “zero to brand” in just six months — launching a complete marketing foundation, standing up a full marketing calendar, and executing a 10-step customer nurture journey that improved growth and customer satisfaction. Proven success in developing lifecycle campaigns, aligning sales and marketing strategies, and increasing marketing-qualified leads (MQLs) while supporting company-wide growth initiatives.Known for collaborating with C-suite decision-makers and cross-functional leadership to deliver data-driven go-to-market strategies and measurable business results. Skilled at leading high-performing teams, leveraging analytics to optimize ROI, and elevating brands in competitive, fast-changing markets. Passionate about innovation, customer experience, and driving sustainable business growth.
Experience
Marketing and Advertising Manager
Feb 2026 — Present · Houston, TX, US
Lead all advertising sales for the global organization.
Education
American University
Bachelor of Arts (BA), Communications
Skills
- Interactive Marketing
- Account Management
- Multi-Channel Marketing
- Public Relations
- Internal Communications
- Marketing Management
- Email Marketing
- Advertising
- Strategic Planning
- Copywriting
- Online Communications
- Constant Contact
- Marketing Event Planning
- Business Development
- Marketing Communications
- Strategy
- Product Marketing
- Digital Marketing
- Relationship Marketing
- Social Media Marketing
- Project Management
- Brand Management
- Marketing Strategy
- Marketing
- Hubspot
- Management
- Snagit
- Ppc
- Lead Generation
- Customer Acquisition
- Customer Retention
- Integrated Marketing
- Corporate Communications
- Social Media
- Web Development
- SEO
- Direct Mail
- Crm
- Newsletters
- Kentico
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