Kelly Yanli Liu
Sales Insights & Analytics Lead at Amazon Web Services (AWS)
- Role
- Sales Insights & Analytics Lead at Amazon Web Services (AWS)
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kelly Yanli Liu
Over twenty years of diversified experience in customer analytics. Deep knowledge of customer management, marketing communications and performance measurement. • Proven track record of successfully leveraging strong analytical/quantitative/technical skills to design and support revenue management/marketing/sales programs that improve customer loyalty and lifetime value.• Efficient self starter to identify business needs and drive initiatives through in-depth analyses and by leading cross-functional and cross-OpCo teams. • Leadership experience in identifying improvement opportunities and driving changes through in-depth analyses with machine learning technologies.• Effective communicator capable of creating and sustaining strong ties with key business partners to ensure successful project management and execution.Specialties: Traditional and digital channel management, database marketing, customer-value modeling, customer loyalty strategies, performance measurement, segmentation, advanced reporting and decision support systems
Experience
Sales Insights & Analytics Lead
Sep 2022 — Present
Education
Indiana University - Kelley School of Business
MBA
Shandong University
Bachelor of Arts - BA
University of Arkansas
MA
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