Kelly Ward
Director, Therapy Development, Patient & Referrer - Thv @Edwards Lifesciences
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WORK HISTORY
Director, Therapy Development, Patient & Referrer - Thv @Edwards Lifesciences
EDUCATION
Arizona State University
B.A., Communication
ABOUT KELLY WARD
I consider myself a patient advocate by way of marketing, helping educate patients on their heart valve failure and TAVR treatment so they can get back to living. It gives me deep meaning and purpose to help people. My experience includes creating effective and integrated marketing campaigns from concept to completion and utilizing data insights to optimize performance in the healthcare space. • Therapy Positioning & Development• Target Analysis • Competitive Analysis • Strategy Development• Marketing Plan Development & Implementation• Performance Analysis & Optimization I lead direct and cross-functional teams to create compelling marketing campaigns via integrated media vehicles on time, within budget, demonstrating quantifiable results.
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