Kelly Springs-Kelley
Marketing Director @A Little Bird
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WORK HISTORY
Marketing Director @A Little Bird
Phoenix, AZ, US
As the Marketing Director of a leading experiential marketing agency, I lead a high-performance, multi-channel growth engine that delivers scalable marketing systems that are proven to fuel both client success and agency growth.Integrated Growth Engine: Architected and scaled a multi-channel marketing strategy across digital, inbound, content, social, PR, and brand. Focused on pipeline growth and brand equity, driving consistent lead gen while positioning the agency as a category leader.Search Engine Marketing (SEM): Led development of hyper-targeted Google Ads campaigns that cut cost-per-click by 50% and increased qualified lead volume by 30%, maximizing ROI in a competitive landscape.Brand Strategy for CPG Clients: Partnered with internal brand strategy teams to develop end-to-end Brand DNAs for emerging and established CPG clients, strengthening their market positioning and enabling clearer, more compelling consumer engagement.
EDUCATION
CIMBA
International Business Studies
The University of Kansas
B.A., Journalism
ABOUT KELLY SPRINGS-KELLEY
Experienced customer success and marketing leader with proven ability to turn ideas and aspirations into clearly defined strategies that accelerate business impact. My expertise spans enterprise SaaS, edtech, coaching, experiential marketing, and agency environments, where I consistently help brands and organizations build meaningful connections while driving measurable results and ROI- Hyper-Growth Builder, Entrepreneurial Mindset: Throughout my career, I have built roles, teams, and systems for emerging, startup, and hyper-growth organizations. I thrive in environments where I can build something new. Ambiguity is my comfort zone- Results-Focused Leadership: I have built and scaled top-performing customer success and marketing strategies while exceeding targets in lead generation, client acquisition, revenue generation, and growth. I also excel in launching new products and services and increasing time to value for customers- AI‑First, Cross‑Functional Transformation: I develop and execute AI‑infused initiatives that empower customers and stakeholders to achieve significant ROI, growth, and operational efficiency.My passion is rooted in bridging business strategy with execution, ensuring teams are aligned, empowered, and enabled by data and technology to outperform expectations.
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