Kelly Snell

Senior Marketing Manager @Cabi

Wallingford, GB

Strategic marketing planning, management and implementation of CABI’s publishing portfolio including journals, books & eBooks, databases, tools and eLearning across agriculture and allied sciences.Leading a team of marketing professionals to build on journal and preprint submissions, drive lead generation, boost usage and support revenue growth through digital and traditional marketing channels to support knowledge extension across academic, practitioner and research audiences.Focussed on meeting organisational goals and KPI\'s whilst ensuring spend is within departmental budget.Skills: Pardot & Salesforce CRM and engagement tools; Automation planning and set-up across Pardot & Salesforce to support customer engagement, renewal retention and lead generation.CMS Website Management (WordPress, Atypon Literatum, Umbraco) including build, HTML, SEO and analysis.Social Media Management via Hootsuite. PPC and boosted campaigns.Design via Canva; Conference/webinar organisation, stand management and networking; Google Analytics.Tools: Salesforce, Pardot, DotDigital, Wordpress, Literatum, Umbraco, Trello, Canva, Google, Hootsuite, Buffer, Yammer, MS Teams, Zoom, Microsoft applications.