Kelly S.
Marketing & Event Professional
- Role
- Senior Group Manager, Events at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kelly S.
A dynamic marketing and event professional with over 15 years experience in strategic…
Experience
Senior Group Manager, Events
Jun 2021 — Present · Austin, TX, US
Lead the strategy and execution of a variety of marketing eventinitiatives including digital webinar series, tradeshows, account events,roadshows and flagship corporate events.Manage a team of planners providing guidance, coaching, and careerbuilding mentorship.Work strategically with campaign managers, sales, field marketing, andproduct marketing to create a calendar of events for field and virtual programs.Focused on reporting analytics to ensure events are creating demand and salesopportunities.Lead the strategy and project planning for high touch customer event drivingover 15M in marketing influenced pipeline.Wrote operational SOPS, playbooks, and created standardizations to createefficiency and increase productivity for team. Oversee the marketing brand/promotional items and supply management for allevents.
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