Kelly Roth
- Role
- Director of Marketing at TruStage
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Kelly Roth
Kelly is a results-driven marketing leader who delivers bold, creative brand strategies…
Experience
Director of Marketing
Oct 2018 — Present
Manage a B2B marketing team to achieve brand, revenue growth and retention targets. Encourage team to develop a deep understanding of customer audiences and leverage data, analytics and research to plan/activate engaging, compelling, digital-first marketing and events that drive awareness and impact. With a strategic, consultative approach, the team is valued as an essential resource to achieve business and company objectives. Kelly is always seeking ways to optimize ROI through analysis of data, results and processes.
Education
Loyola University Chicago
Bachelor of Arts (B.A.), Communications
Skills
- Marketing Strategy
- Process Improvement
- Leadership
- Lead Generation
- Strategy
- Program Management
- Trade Shows
- Predictive Analytics
- Direct Marketing
- Marketing Communications
- Risk Management
- Online Advertising
- Business Analysis
- Database Marketing
- Content Strategy
- Cross-Functional Team Leadership
- Analytics
- Professional Mentoring
- Strategic Partnerships
- Segmentation
- Strategic Communications
- Strategic Planning
- Financial Services
- Brand Management
- Credit Cards
- Management
- Integrated Marketing
- Advertising
- Vendor Management
- E-Commerce
- Creative Direction
- Marketing
- Product Management
- Interactive Marketing
- Digital Marketing
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