Kelly Rethmeyer Balian

About Kelly Rethmeyer Balian

I am a results-oriented marketing and analyst relations professional dedicated to providing companies with a 360 degree view of their customers and market. I am experienced in developing vendor advocacy by building technology influencer relationships.I have 8+ years experience in B2B marketing with roles in communications, corporate marketing, analyst relations. My background in analyst relations, sets me apart from other communications and product marketing professionals. I am able to effectively understand research methodologies, develop market intelligence programs, and apply metrics in ways that impact business and inform go-to-market strategy. As an AR professional, I am responsible for strategic Analyst Relations programs for leading technology vendors including event management, contract negotiations, providing sales training, driving analyst engagement as well as providing executive training and consultation. ACCOMPLISHMENTSOwned strategy and execution of AR program at Smartsheet customer user conference ENGAGE; exceeded all AR performance metrics including doubling goal for attendees at pre-brief and Analyst Day Implemented UpGuard analyst engagement strategy, leading to emergence of new research category (Cyber VRM), inclusion in Gartner IT VRM Market Guide and increased inbound leads from Gartner by 10% Led Concord’s first Corporate Marketing program including PR, AR, influencer marketing and content strategy, resulting in a 10% increase in MQLs from overall efforts in 3 months Increased UpGuard press mentions by 500% in 6 months, securing over 1500 clips in 2 years Developed the official protocol for the data breach research program, managing strategy and outreach for all company announcements, securing placements for the first time in publications such as the New York Times, Wall Street Journal, Fast Company, Bloomberg, BBC, Forbes, CNN, among others CORE COMPETENCIESMarketing | Analyst Relations | Corporate Communications | Product Marketing | Crisis Communications | Messaging Strategy | Public Relations | Hubspot | Media Relations | Writing/Editing | Asana | Content Strategy | Critical Thinking | Executive Communication | Flexibility | Creative Problem-Solving | Project Management | Program Management

Experience

1. Senior Manager, Analyst Relations

   Oracle

   Aug 2024 — Present · Seattle, WA, US

Education

• Boston College

  Bachelor of Arts (B.A.), Sociology, Environmental Studies

Skills

• Styling
• Visual Merchandising
• Advertising
• Blogging
• Brand Development
• Social Media Marketing
• Social Networking
• Social Media
• Facebook
• Fashion