Kelly Potter
Digital Media Strategist at Cox Media Group
- Role
- Digital Media Strategist at Cox Media Group
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Kelly Potter
Digital Marketing Strategist | Revenue Growth Driver | Data-Backed StorytellerI’m an experienced and results-driven Digital Marketing Strategist with a proven track record of delivering innovative, high-impact campaigns across industries including broadcast media, technology, and financial services. I specialize in combining creativity with data to design and execute digital strategies that drive measurable growth.With a strong foundation in platforms such as Google, Meta, and programmatic advertising, I’ve led cross-channel strategies that consistently boost visibility, engagement, and ROI. Through in-depth client analysis and performance insights via Google Analytics, I’ve successfully increased client revenue by 20% year-over-year by refining audience targeting, optimizing conversion paths, and driving smarter media spend.My skill set spans across: • Digital Strategy & Media Planning (Google Ads, Meta Business Suite, DV360) • Creative Campaign Development & Execution • WordPress Web Design & SEO Optimization • Sales Enablement & Advertising Solutions • Project Management & Event Coordination • M&A Communications & Organizational CollaborationI thrive at the intersection of strategy and execution—where data informs direction and creative drives connection. Let’s connect if you’re looking for a marketing strategist who not only builds campaigns, but builds momentum.
Experience
Digital Media Strategist
Apr 2022 — Present · Tampa, FL, US
Digital Media & Sales Strategist Specializing in the following: 1. Digital sales strategies for clients particularly in the automotive industry 2. Paid social marketing and enhancing campaigns through third-party data for multiple social platforms 3. Content writing & ad copy experience for SEM, Paid Social, and Organic Content4. Digital campaign implantation within OTT, Digital out-of-home (DOOH), YouTube advertising, and more 5. SEM campaign management and delegation with third party companies 6. Trainer for SEM products and solutions 7. Experience working in Google Analytics, Google Ads and making optimizations as needed for client performance 8. Curate new digital strategies for Marketing Consultants
Education
Seminole Community College
Associate of Arts
2007 — 2009
University of Central Florida
Bachelors
2009 — 2011
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