Kelly Poe
Newsletter Strategist | Editorial Leader | Audience Development Expert
- Role
- Senior Newsletter Editor at The Washington Post
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kelly Poe
I\'m a writer, editor and digital strategist passionate about helping legacy media…
Experience
Senior Newsletter Editor
May 2019 — Present · Washington, DC, US
Manage The Post’s newsletter portfolio, growing the company’s reach, increasing engagement and subscription purchases. • Implemented email performance analysis system in order to align with overall business objectives, increase cross-departmental understanding and identify opportunities for improvement faster.• Partner with Product and Engineering to develop a more effective newsletter signup process to grow overall reach without interfering with user experience, exceeding 2024 signup goals.• Provide editorial coaching to newsletter authors to help them reach business objectives. In 2024, led a relaunch of 3 existing newsletters into one that led to a 20% total traffic increase. • Improve data accessibility in order to create a better-informed strategy. Partnered with engineers to create a single source of truth for email performance data that incorporated definitions, benchmarks and comparison sets to allow users of any experience level to quickly glean insights. • Partner with Marketing to develop a subscription strategy in newsletters around sales that has consistently resulted in better numbers with each push.
Education
SIT Nicaragua
Revolution, Transformation and Civil Society
2012 — 2012
The University of North Carolina at Chapel Hill
Bachelors, Journalism and Mass Communication, Information Systems
2009 — 2013
Skills
- Copy Editing
- Public Speaking
- Newspapers
- Flickr
- Feature Articles
- Ap Style
- Editing
- Newspaper
- Blogging
- Information Graphics
- Journalism
- Breaking News
- Storytelling
- Writing
- Communication
- News Writing
- Editorial
- Social Media
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