Kelly Peterson
Sr Manager Events and Engagement @Bema
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WORK HISTORY
Sr Manager Events and Engagement @Bema
US
EDUCATION
Cottey College
Music Therapy/Therapist
ABOUT KELLY PETERSON
Passionate about creating meaningful experiences and fostering strong industry connections, I serve as the Senior Manager of Events and Engagement for a leading trade association in the baking industry. With a dynamic role that spans event planning, sponsorship management, and membership programs, I thrive on bringing people together and driving value for our members and partners. What I Do: Event Strategy & Execution – From large-scale conventions and trade shows to intimate regional dinners, I manage end-to-end event planning, ensuring seamless logistics, engaging content, and memorable experiences. Sponsorship & Partnership Development – I work closely with industry partners to create tailored sponsorship opportunities that maximize visibility and ROI, fostering long-term relationships. Membership Engagement & Benefits – I develop and enhance membership programs, ensuring our members receive valuable benefits, resources, and networking opportunities that support their success. With a keen eye for detail and a deep understanding of the baking industry, I’m committed to delivering high-impact events, strengthening industry engagement, and driving growth for our association and its members.
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