Kelly Parkhurst

About Kelly Parkhurst

Results-driven Marketing professional with 10+ years of experience in delivering business growth, market share, and brand value across a variety of industries. Significant experience developing marketing strategies and driving the execution of programs and campaigns to increase awareness and customer engagement.Vice President of Marketing | Marketing Campaigns & Brand Strategy Email: K••••••@optonline.netExcels in collaborating and leading teams, uniting cross-functional partners behind shared business objectives, and fostering flawless execution and delivery of goals. Ability to build and develop high-performing marketing teams, establishing best-in-class marketing plans that connect with customers and drive revenue. Analytical and creative thinker adapting to changing business priorities and customer needs, staying abreast of marketplace trends, customer insights, and marketing program guidelines. Ability to manage multiple projects in a fast-paced workplace, telling a compelling story of a brand. Leverages technology and extensive experience to increase business value. Champions initiatives to streamline, improve, and automate business processes, enhancing efficiency, saving money, and bolstering productivity. Ensures ROI through effective management of marketing budgets and spending, demonstrating accountability for P&L. CORE COMPETENCIES: • Digital & Social Marketing • Creative & Analytical Abilities• Brand Storytelling• Marketing Communications • Campaign Execution• Marketing Plan Development • Budget Management• Project Management • Team Leadership • Customer InsightsACCOMPLISHMENTS:~ Elevated profile of financial advisory services team, as 1 of top 3 accounting providers for 6 years running, escalating revenue $8M.~ Set up a connection between Salesforce CRM and Marketing Cloud and developed email best practices, increasing the open rate by 5% and click-through rate by 8%.~ Developed marketing strategies that effectively decreased the cancellation rate by 5, increased customer LTV by 3%, and decreased the company fraud rate by 10%.Please contact me at 20••••••83 with any Senior-level marketing leadership opportunities.

Experience

1. Manager

   Sur La Table

   Sep 2023 — Present · Darien, CT, US

   Empower customers throughout their culinary journey, elevating a 25% increase in engagement through tailored interactions and product demonstrations.• Partner with the General Manager (GM) or Store Manager (SM) to exceed sales targets, achieving a 15% revenue boost through strategic team leadership and sales tactics.• Oversee daily store operations as Manager on Duty (MOD), optimizing efficiency by 20%, and streamlining workflow.• Cultivate a distinguished team by leading employee training, resulting in a 30% enhancement in staff performance and product expertise.• Foster a customer-centric atmosphere, elevating overall store performance, and driving an 18% increase in repeat customer visits.

Education

• Providence College

  BA, Political Science

Skills

• Project Management
• Salesforce.com
• Media Buying
• Crm Databases
• Event Management
• Budgets
• Sales Process
• Strategic Planning
• Business Development
• Digital Marketing
• Marketing Automation
• Strategy
• Html
• Management
• Visio
• Marketing Communications
• Salesforce.com Implementation
• Public Relations
• Marketing
• Powerpoint
• Microsoft Excel
• Advertising
• Online Advertising
• Training
• Email Marketing
• Lead Generation
• Database Administration
• Strategic Partnerships
• Marketing Strategy
• Human Resources
• Market Research
• Digital Media
• Event Planning
• Online Marketing
• Customer Relationship Management (Crm)
• Crm
• Mac & Pc Platforms
• Recruiting
• Leadership
• Social Media