Kelly Obrien

Enterprise Program Manager | AI & Digital Transformation | Ecosystem Partnerships | CX Strategy | Customer Success

Role: Enterprise Program Manager at Fifth Third Bank
Location: Cincinnati, OH, US
LinkedIn followers: 500 followers

About Kelly Obrien

I lead enterprise AI and digital transformation programs that connect technology, people, and strategy to drive meaningful outcomes. In my current role at Fifth Third Bank, I lead large-scale AI initiatives including the company’s first customer-facing AI voicebot and an AI optimization workstream aligned to executive priorities. I work across product, engineering, marketing, analytics, and risk teams to bring AI-driven capabilities to life in a highly regulated environment. My background also includes experience in the venture ecosystem at Cintrifuse, where I facilitated 20+ partnerships between Fortune 500 companies, startups, and venture capital firms, as well as leading CX and digital transformation programs at scale across 800+ employees at Concentrix. I often describe myself as “middle-brained,” operating between analytical and creative environments. Across my roles, I’ve served as the connective tissue across diverse stakeholders — from senior executives to frontline teams and external partners — helping translate complex ideas into actionable programs. I’m particularly interested in how AI is applied responsibly and in opportunities that bring organizations together to solve complex problems through collaboration, innovation, and shared impact.

Experience

Enterprise Program Manager
Fifth Third Bank
Apr 2023 — Present · Cincinnati, OH, US
Lead enterprise AI and digital transformation programs across 10+ cross-functional teams, aligning product, technology, and client impact initiatives with executive priorities. Serve as a central connector across stakeholders, translating complex business and technical requirements into scalable, high-impact programs. Drive end-to-end execution including roadmap alignment, requirements definition, cross-functional planning, testing strategy, risk and governance oversight, and KPI reporting.Notable ProgramsConversational AI PilotLaunched the company’s first customer-facing AI voicebot in under six months, leading vendor selection, governance design, testing, deployment, and performance reporting. Coordinated with vendors and data science teams to deliver 130+ daily AI-driven customer interactions, translating insights into strategic and technical recommendations for executive leadership. Bank and Specialty M & ASupported bank and specialty M&A integrations, partnering across Legal, Risk, Compliance, and Operations to ensure alignment with governance frameworks and regulatory requirements. Contributed to structured integration planning and execution in highly regulated environments.Commercial Banking ProgramManaged rollout of a complex reciprocal deposit initiative supporting multi-million-dollar fund flows to enhance FDIC coverage for commercial clients, coordinating across product, treasury, technology, and operations teams.

Education

University of Cincinnati
Master of Science - MS, Marketing
2018 — 2019
University of Cincinnati
Journalism, Marketing, & Economics
2012 — 2015

Skills

Sponsorship Relations
Creative Writing
Community Outreach
Microsoft Office
Sales
Online Advertising
Video Editing
SEO
Mentoring
Multimedia
Spanish
Social Media Marketing
Analytics
Public Relations
Internal Communications
Feature Articles
Ap Style Writing
Media Kit Development
Layout
Broadcast
Flyers
Managing Database
Editing
Drupal
Microsoft Publisher
Journalism
Marketing Event Planning
Customer Service
Online Articles
Public Policy
Imovie
Master Scheduling
News Writing
Designs
Magazine Articles
Event Planning
Audacity
Prezi
Marketing
Economics

Contact information

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Current company

Fifth Third Bank

Financial Services · 26K employees · Cincinnati, Ohio, United States

At Fifth Third Bank, everything we do is rooted in our purpose: to improve the lives of our customers and the well-being of our communities. Since our founding in 1858, we’ve been committed to creating a better financial experience by empowering our customers and clients to achieve what matters most. Our unified strength is grounded in the individual passion and diversity of more than 20,000 employees who work collaboratively to deliver a better tomorrow to everyone we serve. We offer a strong culture, opportunities for growth 401k match, wellness options, comprehensive insurance plans and additional resources you need to build a lasting and rewarding career path here. Headquartered in Cincinnati, Ohio, we are among the largest money managers in the Midwest. We operate four main businesses—Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management—and a network of financial centers in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. Consumers also have access to approximately 54,000 Fifth Third fee-free ATMs across the United States. Fifth Third Bancorp is a diversified financial services company and is the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. Explore Fifth Third career opportunities at: https://www.53.com/content/fifth-third/en/careers.html Fifth Third Bank, N.A., Member FDIC. Fifth Third Bank is proud to be an affirmative action/equal opportunity employer. M/F/D/V

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