Kelly Moseley

About Kelly Moseley

Dynamic global marketing leader with experience working in Global, Geo and City, comprehensive experience in developing, executing and optimizing all aspects of brand and consumer marketing to ensure brand health, maximize engagement and retention to achieve integrated strategic marketing goals across brand experience, retail and digital marketing. Established leader responsible for managing cross functional teams in complex and matrix organizations to drive measurable brand and business outcomes while building high performing teams.Notable Skills & QualificationsLeader in creating go-to-market strategies across the full ecosystem of paid, owned and earned that create unique experiences (Digital to IRL) engaging with consumers in an impactful way to drive key metrics and build long term loyaltyDemonstrates a creative and entrepreneurial mindset, a passion for innovation, and an aptitude for balancing multiple time sensitive priorities while maintaining a focus on fact-based decision-making and keen attention to detailBuilds and empowers high-performing, collaborative teams as an influential and motivational leader, strategic and agile problem solver, and executional excellence to drive business resultsDiverse experience managing a range of marketing initiatives including event/experiential marketing, consumer campaigns, retail environments/experiences and impactful cultural brand building momentsDedicated to delivering creative excellence across projects while maintaining fiscal responsibility

Experience

1. Interim Global Sr Director (Stretch) Director, Nike Cdm Kids

   Nike

   Jan 2022 — Present · Beaverton, OR, US

   Orchestrated and executed Global integrated marketing strategy plans, setting the vision and defining the Global Seasonal Marketing Priorities across the full ecosystem of paid, owned and earned channels inclusive of retail, digital and partner networks. •Led Global Kids CDM as interim Sr. Director, restructuring our global marketing strategy to drive impactful integrated marketing plans across paid, owned and earned channels inclusive of retail, digital and partner networks.•Fostered strong relationships, working cross functionally with Sr. Leaders, Global functions and Geos (EMEA, APLA, GC and NA) to drive business alignment and execute seasonal priorities•Mentored teams through company’s largest reorg, establishing a new Global marketing organization to deliver brand and business priorities and ensure teams were supported•Created the strategy for the first ever HOI (House of Innovation) 1.5 to take Nike’s retail to the next level

Education

• California State University-Long Beach

  Bachelor of Science - BS

Skills

• Event Marketing
• Event Management
• Social Media Marketing
• Experiential Marketing
• Guerrilla Marketing
• Promotions
• Event Planning
• Marketing Strategy
• Social Media
• Budgeting
• Online Marketing
• Public Relations
• Microsoft Office
• Marketing Communications
• Market Research
• Brand Development
• Public Speaking
• Powerpoint
• Excel
• Customer Relations
• Sponsorship
• Integrated Marketing
• Advertising
• Market Planning
• Retail
• Strategic Planning
• Editing
• Email Marketing
• Direct Marketing
• Account Management
• Research
• Customer Service
• Team Leadership
• Word
• Budget Management
• Negotiation
• B2b
• Facebook
• Social Networking
• Photoshop