Kelly M.
Corporate Vice President, Marketing Technology and Shared Services - Global Business Solutions @New York Life
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WORK HISTORY
Corporate Vice President, Marketing Technology and Shared Services - Global Business Solutions @New York Life
Lead cross-functional collaboration with internal and external partners to identify and address marketing operations and technology needs. Drive technology platform support for workflow management, campaign management, and AI tools, ensuring alignment with business goals. Manage marketing projects, delivering scalable solutions that promote revenue growth. Facilitate onboarding, training, and governance for technology tools, and continuously assess opportunities for innovation. Leverage performance analytics to optimize effectiveness and support the success of NYL GBS clients and partners.
EDUCATION
New York University
MS, Direct Marketing
Mt Olive High School
High School diploma
University of Richmond
BA, Math
ABOUT KELLY M.
Senior-level strategic marketing manager with extensive background in utilizing data analytics to design, develop and project manage marketing campaigns. Demonstrated expertise in the development and implementation of marketing programs across large organizations. Self-starter with strengths in interpersonal, analytical and business skills. Able to develop and articulate data-driven strategies and thrive in a fast-paced environment. Experienced in executing marketing communication campaigns, developing partnerships with internal stakeholders and managing external agencies in the development of marketing materials and events. CORE COMPETENCIES Data Analytics Direct Marketing Digital Marketing Vendor Management
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