Kelly Maughan

About Kelly Maughan

I am a communications and marketing leader with 6 years of experience helping high-growth brands strengthen credibility and visibility within crowded, competitive marketplaces. Following a long-running career in journalism, my current work includes managing earned, owned and paid marketing programs from start to finish, including leading media relations, product launches, content strategy, thought leadership and partnership opportunities, planning, social media, SEO/GEO audits and measurement—ensuring every recommendation and action leads to measurable results.I serve as a strategic partner to my clients, always lending a listening ear to their challenges and goals, then turning those insights into actionable tactics for growth. I\'m passionate about content creation, media relations, cross-functional collaboration and leaning into research and data-backed storytelling to help clients win in PR.

Experience

1. Account Manager

   Falls & Co

   Dec 2023 — Present · Cleveland, OH, US

   My work includes developing and leading all aspects of public relations programs on behalf of clients, including account management, strategic planning, client counsel, brand storytelling, media relations and organic and paid social media.Core Responsibilities:• Plan and execute national earned, owned and paid strategies that tie marketing initiatives to business goals to exceed expectations and deliver measurable results.• Own client relationships, providing counsel and solutions to client challenges• Independently develop and deliver creative client presentations. Demonstrate excellent presentation skills on complex subjects, internally and externally • Delegate to others to allow them to take the lead and create shared responsibility. Manage and prioritize assignments, projects, programs related to individual and junior team member’s work• Spearhead positive group dynamics and team building• Efficiently lead major product launches, events and trade shows• Secure top-tier media placements and thought leadership opportunities • Develop digital measurement approaches based on client to continually enhance agency\'s analytics initiatives to ensure ROI is tracked and reported• Develop accurate estimates and adhere to approved budgets/funds• Assist in new business opportunities, including leading discovery and introduction calls

Education

• Kent State University

  Bachelor's degree, Magazine Journalism and Feature Writing

  2008 — 2012