Kelly Mason

About Kelly Mason

Helping businesses and brands reach the world through unique, data-backed digital marketing strategy that delivers on measurable business goals. I am a digital marketing specialist with 12+ years of hands-on experience across multiple digital marketing disciplines, and 9+ years of experience in director level roles managing digital marketing teams in agency settings. My specialty areas include: omnichannel digital marketing strategy, complex custom conversion tracking solutions, Google Ads (PPC), and technical SEO implementations. Let\'s connect and get to work.

Experience

1. Director of Digital Marketing

   Solution Agency

   Feb 2021 — Present · Cincinnati, OH, US

   Account Management: Account manager for all digital marketing clients and projects. Provide digital marketing reporting, lead client check-in and kick-off meetings, develop client monthly task lists, assist with digital marketing sales, and provide digital marketing consultation to other teams/projects.Analytics, Conversions & Reporting: Develop various analytics tracking and reporting solutions. Custom conversion tracking implementations (Key Achievement: Developed a custom-built GA4 conversion tracking solution for a multi-location website that uses dynamic location changes to ensure correct location-based conversion tracking). Use of various platforms such as: Google Analytics (UA & GA4), Google Search Console, Swydo, SEMRush, Google Tag Manager, and Google Data Studio.Team Leadership: Team leader for the Digital Marketing department. Hiring & training new staff, running daily stand-up meetings, organizing team training, developing/managing the team’s monthly client task loads, and setting team goals.SEO: Develop SEO strategy and KPIs. Keyword and competitive research. Run SEO technical audits to identify issues, and implement technical SEO fixes. Code and implement schema markup. Implement on-page SEO. Write new web content, optimize existing content. Provide guidance on content creation. Utilize content across various platforms to grow website traffic.PPC: PPC campaign strategy, keyword, and competitive research. Create new PPC campaigns, ongoing campaign management. Optimization of PPC budgets and bidding strategies. Writing ad copy. Work with a variety of campaign types: Search, Display, Video, Shopping, Performance Max & Local Services. Work with 3rd party programmatic (DSP) vendors to implement programmatic advertising campaigns.Social Media: Build paid and organic social media strategies, for a variety of social media platforms. Develop organic social media post content, monthly content posting calendars. Build and optimize paid social campaigns.

Education

• San Francisco Art Institute

  Bachelor of Fine Arts (BFA), Design & Technology

  2008 — 2012

Skills

• Microsoft Office
• Email Marketing
• Graphic Design
• Branding & Identity
• Social Networking
• Social Media Marketing
• Squarespace
• Editing
• Concept Development
• Copywriting
• Prezi
• Marketing
• Content Strategy
• Marketing Strategy
• Advertising
• Web Design
• Wordpress
• Indesign
• B2b Marketing
• Daylite
• Mailchimp
• Google Adwords
• Social Media
• Mac Os
• Social Media Advertising
• Presentation Development
• Communication
• Photoshop
• Leadership
• Customer Service
• Adobe Photoshop
• Content Management
• Office Administration
• B2c Marketing
• Creative Direction
• Illustrator
• Content Marketing
• Blogging