Kelly Martinez
Content Strategist
- Role
- Contributing Writer, Streaming at Buzzfeed
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kelly Martinez
Experienced content strategist with a background in digital media and entertainment. After working as a Staff Writer at BuzzFeed for over three years, I went on to cover TV for PEOPLE Magazine, Primetimer, and LateNighter. My work can also be found at Entertainment Weekly, Emmy Magazine, and Nerds of Color, among other outlets. My specialties include social media strategy, video production, SEO, content writing, and collaborating with talent and studios.
Experience
Contributing Writer, Streaming
Jul 2025 — Present · Los Angeles, CA, US
Write branded content for BuzzFeed’s editorial streaming partnerships with Disney+/Hulu and HBO Max, publishing a minimum of 3-5 pieces per week.• Leverage trending topics across social media platforms (Reddit, TikTok, Twitter/X, etc.) to create high-performing digital content like curated lists, quizzes, and explainers, writing up to 10 stories weekly across lifestyle, internet culture, and entertainment verticals.• Write timely pop culture and celebrity stories, keeping abreast of social media trends and news.•Input all metadata, run A/B testing for thumbnails, write SEO-friendly headlines and social captions, and manage digital/creative assets in the CMS.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Journalism
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