Kelly Lusco

Events and Sponsorships Manager, Southeast Region @Cox Communications

New Orleans, LA, US

Experiential Marketing Manager on Cox\'s Events and Sponsorships team covering the Southeast• Manage relationships with key partners such as New Orleans Saints, Pelicans, LSU• Conduct research and analysis of data needed in reviewing, planning, prioritizing, and budgeting for event/sponsorship opportunities• Develop and provide reporting on activity results including ROI, key metrics, traffic and other metrics required to measure performance• Recommend programs to increase market awareness, loyalty and improve market penetration• Oversee planning, and coordination of events and activities to improve brand perception• Collaborate with other departments to ensure program effectiveness and to identify areas of opportunity for branding, customer and revenue growth• Utilize mediums that include television, direct mail, print, radio, web, social media and outdoor advertising as needed• Negotiate sponsorship contract details with partners• Budget preparation and tracking of operational expenditures associated with market events/sponsorships• Develop clear marketing plan based on regional marketing strategy, including identification of key partners and/or local brands

Louisiana State University

B.A., Mass Communications

The University of Texas at Austin

M.A.